Top 5 conditions referred to urgent care:
Hand or fingernail injury
In parallel to the opening of the Urgent Care Service centres, a regional marketing campaign was launched to raise awareness of the initiative and to change mindsets around accessing treatment for non-life-threatening conditions. The campaign included; out-of-home media (bus shelters, digital billboards, shopping centres), social media advertising, search engine optimisation, video adverts in cinemas, community press, CALD and First Nations radio, posters, flyers, magnets, and development of a Western Sydney Care Collective website. The marketing campaign has been a great success and, last year, over 2,000 patients were treated across four Western Sydney UCSs. Urgent Care Services are a Western Sydney Care Collective initiative, a partnership between WSPN and WSLHD.
- ^RACGP (2019), Vision for General Practice and a sustainable healthcare system